Free tool · Philippines
Social media content calendar generator.
Type your kind of business, the start date, how often you post and where. Get a dated plan with a content pillar, a posting time and a caption idea for every post.
Calculator
Social media content calendar generator
Posts planned
12
A 4-week content calendar for a coffee shop from Sun, November 8, 2026, 3 posts a week on Facebook and Instagram, plans 12 posts: 2 educate, 2 behind the scenes, 2 customer story, 2 payday offer, 2 offer, 1 engagement, 1 holiday.
| Posts planned | 12 |
|---|---|
| Period | Sun, November 8, 2026 to Sat, December 5, 2026 |
| Networks | Facebook and Instagram |
| 7 to 9 PM | |
| 11 AM to 1 PM |
| Date | Pillar | Network and time | Caption idea |
|---|---|---|---|
| Sun, November 8, 2026 | Educate | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | Three things customers often ask a coffee shop, answered in one carousel or short video. |
| Tue, November 10, 2026 | Behind the scenes | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A morning at the coffee shop: the team getting ready before the doors open. |
| Thu, November 12, 2026 | Customer story | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A regular customer's story, in their words, with a photo (ask permission first). |
| Sun, November 15, 2026 | Payday offer | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | Payday treat: a limited payday deal from the coffee shop, today and tomorrow only. |
| Tue, November 17, 2026 | Offer | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A ber-months offer: an early Christmas bundle from the coffee shop. |
| Thu, November 19, 2026 | Engagement | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A this-or-that poll for followers of the coffee shop, asking which they would pick. |
| Sun, November 22, 2026 | Educate | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | Three things customers often ask a coffee shop, answered in one carousel or short video. |
| Tue, November 24, 2026 | Behind the scenes | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A morning at the coffee shop: the team getting ready before the doors open. |
| Thu, November 26, 2026 | Customer story | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A regular customer's story, in their words, with a photo (ask permission first). |
| Mon, November 30, 2026 | Holiday: Bonifacio Day | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A short Bonifacio Day message from the coffee shop, with your opening hours for the day. |
| Tue, December 1, 2026 | Payday offer | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | Payday treat: a limited payday deal from the coffee shop, today and tomorrow only. |
| Thu, December 3, 2026 | Offer | Facebook 7 to 9 PM; Instagram 11 AM to 1 PM | A Christmas offer from the coffee shop: a gift bundle or a holiday treat. |
How it was worked out
- Spread the posts. 3 posts a week × 4 weeks = 12 posts, spaced evenly through each week from Sun, November 8, 2026.
- Holidays and paydays first. In a week with a Philippine holiday or occasion, the post nearest to it greets it. In a week with a payday (the 15th or the 30th), the next nearest post is a payday offer.
- Rotate the pillars. The rest rotate through educate, behind the scenes, customer story, offer and engagement. This plan: 2 educate, 2 behind the scenes, 2 customer story, 2 payday offer, 2 offer, 1 engagement, 1 holiday.
- Posting times. Facebook 7 to 9 PM; Instagram 11 AM to 1 PM, Philippine time. These are typical starting points; your own page insights show when your followers are online. (Meta for Business, help and best practices for Facebook and Instagram pages)
- One post goes to every network you picked; cut it to each network's shape (a reel or short video for TikTok and Instagram, a fuller text for LinkedIn).
- Holidays counted are the regular holidays with fixed or calendar dates plus common occasions (Valentine's, Mother's and Father's Day, All Saints', Christmas Eve, New Year's Eve). Check the year's proclaimed special days.
- From September the offers lean into the Christmas season, which in the Philippines starts with the ber months.
Rates and rules as of November 8, 2026. A guide, not legal or tax advice.
Questions
Asked and answered.
What is the best time to post on Facebook in the Philippines?
Evenings, around 7 to 9 PM, are a common starting point because many people are home from work and school. Your page insights show when your own followers are online, so adjust from there.
How often should a small business post on social media?
Three to five times a week is a workable start for most small businesses. Posting on a steady schedule matters more than posting every day.
What are content pillars?
They are the few kinds of post a business rotates through, such as teaching something, showing behind the scenes, sharing a customer story, making an offer and asking a question. Rotating them keeps a page from being all ads.
Why post around payday in the Philippines?
Many employees are paid on the 15th and the 30th, so offers posted around those days reach people when they are ready to spend.
From Postie
This is one figure Postie works out for you.
Postie is Tekhx's ready-made social media marketing system for Philippine businesses. It does this, and everything around it, for every record, every day.